Frank Baldrighi is Getac's Business Development Manager in Australia and New Zealand. Frank has over 15 years' experience in the tech industry, specializing in partner sales strategy and direct business relationships.

Getac Select
A combination of rugged computing devices, software, accessories and professional services in a purposeful range of specifically tailored solutions.
Getac Assist
Getac Assist is our fully rugged remote expert solution aimed at assisting field service engineers and technicians with knowledge transfer, remote guidance, inspection, quality control, safety, compliance, and more.
Defence
Mission-critical COTS computing that delivers high powered processing and reliability in operational environments.
Public Safety
Ambulance, Fire & Rescue and Policing applications
Utilities
Smart Meter Reading and Installation, On-site Safety, Utility Asset Management, Workforce Management for Utilities, Mobile GIS, Surveying and Mapping
Transportation & Logistics
Railroad Management, Airport Management, Port Management, Long-haul Delivery Fleet Management, Warehouse Materials Handling
Oil & Gas
Remote Support, Asset Management, Field Data Analysis, Workplace Safety
Industrial Manufacturing
Industrial Programming and Robotic Control, Facility management, Compliance and Inspections, Workforce Management, Inventory and Warehouse Management, Factory Automation and Plant Monitoring, EAM and CMMS Solutions.
Automotive
Optimised Rugged Mobile Solutions to drive a smarter approach throughout the automotive value-chain.
Natural Resources
Mining, Forestry and Construction applications
Industries such as utilities, manufacturing, transportation, defence, and automotive diagnostics operate in unpredictable, demanding conditions. From extreme weather and vibration to remote locations and mission-critical uptime requirements, these environments place extraordinary strain on digital equipment. Yet many organisations still rely on commercial off-the-shelf (COTS) devices, which often struggle in these environments.
The growing demands for digital transformation exacerbate these challenges. As more companies adopt data-driven operations to leverage AI and machine learning, they become more reliant on mobile computing solutions. However, traditional IT procurement models often focus on general-purpose devices, leading to reduced efficiency, increased maintenance costs, and shorter device lifespans in the field.
According to IDC, spending on devices is expected to exceed $1.04 trillion in 2024, marking a substantial shift toward field-ready technology investments. Yet only 17 percent of IT budgets are allocated to hardware, showing a disconnect between infrastructure needs and current procurement strategies.
The challenges identified above highlight the need for flexible and adaptable solutions. The 'one-size-fits-all' approach is not practical in most high-intensity environments. Industrial users require tools that align not just with physical work conditions but also with organisational workflows, regulatory standards, and long-term operational goals. The breadth of applications the devices need to serve demands customised, durable systems.
Customisation plays a crucial role here, enabling businesses to address specific use cases and operational challenges. However, genuine customisation requires more than superficial changes (think branding or minor hardware upgrades). Comprehensive and intelligent customisation should encompass aspects like environmental adaptability, workflow integration, advanced data security, and industry-specific functionality. Expertise in designing custom solutions is crucial to ensure that these products and systems effectively meet the specific needs of clients.
Customisation has evolved from a niche offering to a critical enabler of performance, efficiency, and compliance. When done right, it delivers:
Increased operational uptime and reduced risk of failure
Reduced deployment time through:
Adding customer SIM cards at the factory and supplying the serial number + IMEI in spreadsheet format
Loading customer BIOS settings and software image at the factory (discussed below)
Better user adoption due to workflows aligned with device capability
Lower long-term cost of ownership
Compliance with sector-specific standards and safety regulations
Careful evaluation of materials, systems, and methods during customisation helps protect and maximise the value of a client's investment in rugged devices.
Rugged devices already outperform consumer-grade alternatives in terms of failure rates and durability. In fact, rugged computers offer a 38.7% lower total cost of ownership over a five-year period. When tailored to an organisation's specific needs, these devices can further optimise field operations and reduce indirect costs, such as downtime, IT support, and training.
Getac’s tailored customisation process addresses industry challenges, ensuring devices meet specific operational needs in rugged environments.
Recognising these industry challenges, Getac has developed a unique customisation process tailored to solve the distinct issues faced by enterprises in rugged environments. The methodology goes far beyond repackaging existing solutions; instead, the customisation team works closely with our customer partners to ensure that their devices deliver the operational outcomes they want.
At its core, Getac's customization process begins with understanding the unique challenges and operational environment of its stakeholders. This understanding involves deep engagement with our customer partners to explore the specific demands of the industry. Some examples include exposure to fluctuating or extreme weather conditions, seamless integration into existing workflows, and compliance with regulatory standards. Getac believes that impactful solutions arise from a deep understanding of problems.
By collaborating with engineers and leveraging cutting-edge technology, Getac works to deliver customised devices that address key functional goals and are designed in alignment with applicable regulatory requirements. Unique combinations of services and technologies provide comprehensive solutions tailored to each client's unique needs. Customisation requirements can include customised utility report formats or implementing tamper-proof enclosures for data security.
Each device endures rigorous testing to comply with the MIL-STD-810H standard. This battery of tests simulates real-world conditions, which include exposure to extreme temperatures, drop tests, vibration tests, and assessments of water resistance. Meeting these requirements support strong in-field performance, helping to minimise disruptions and enhance user confidence during operations.
Getac offers long-term support services aimed at helping devices stay aligned with evolving business needs. The team is committed to continuously developing relevant skills to meet our clients’ changing requirements, providing access to deep expertise across a range of industries. Whether organisations require advanced software integrations, security patches, or hardware upgrades, Getac prioritises sustained collaboration to enhance operational value.
Partnering with Getac for rugged custom solutions delivers numerous advantages for both our customer partners and their clients and users.
Every successful custom solution begins with a deep understanding of the customer's unique requirements. No two operations are identical, which is why Getac’s process starts with listening closely to its customers. The company’s team of industry technology experts takes the time to understand the day-to-day challenges, operational goals, and specific environments in which each team operates. By gathering detailed specifications and operational insights, Getac designs products to support smooth integration into customers’ existing workflows and processes, based on their unique needs.
Getac’s commitment to quality means it delivers more than just a product. Each solution is engineered to be reliable, durable, and fully capable of meeting real-world operational demands. Whether the requirement involves withstanding extreme temperatures, integrating with legacy systems, or supporting specialised applications, Getac applies its expertise to create technology that enables business transformation. Understanding the customer’s needs is viewed as the foundation for building solutions that enhance productivity and support long-term success.
Innovation is at the core of every custom solution developed by Getac. The company leverages the latest technology to design products and services that not only meet but often exceed client expectations. The engineering and development teams continuously explore new ways to integrate advanced features, including modern application development, seamless connectivity, and enhanced security protocols. This ongoing commitment to technological excellence ensures that Getac’s solutions remain ahead of the curve, equipping organisations with the tools needed to stay competitive in their respective industries.
By combining extensive experience in both industry-specific challenges and technology customisation with a forward-looking mindset, Getac delivers solutions that are dependable and adaptable. This includes integrating the latest processors, creating tailored software applications, and optimising device performance for targeted use cases. As a result, clients benefit from reduced downtime, increased operational efficiency, and products that are precisely aligned with their operational environments.
Getac provides flexible, customised solutions across industries, designing devices to meet specific operational needs. For military and defence, Getac ensures reliability, security, and secure data isolation in mission-critical environments.
Utilities: Field technicians benefit from SubMiniature version A (SMA) connectors that enhance antenna signals in underground environments, increasing both safety and productivity.
Law Enforcement: Custom rugged laptops are designed with secure doors and flexible I/O port control for reliable, encrypted data access in mobile units.
Automotive Diagnostics: Getac diagnostic laptops can be fitted with custom rugged USB ports designed to withstand repeated connections to on-board diagnostics (OBD) scan tools and other vehicle communication interfaces, significantly reducing failure rates and downtime. This enhancement ensures reliable performance and helps prevent data transfer issues during critical tasks like engine control unit (ECU) re-flashing, where any interruption could require costly replacements.
Military and Defence: Basic Input/Output System (BIOS)-level security, modular configurations, and MIL-STD compliance help ensure mission-critical reliability. Getac also offers the ability to fully remove all communications modules from a device, such as Wi-Fi, Bluetooth, and GPS, which is a common requirement for secure defence environments where data isolation is critical. Custom-fit hard shell travel cases are an additional option.
These custom rugged devices not only extend the device lifespan but also reduce repair and downtime costs.
We believe that the best results come from true partnership and collaboration. Our approach goes beyond simply supplying a product—we work closely with our customer partners to ensure every solution is designed, developed, and delivered to meet their exact needs. From the initial consultation to ongoing support, our team is dedicated to fostering strong, lasting relationships built on trust, transparency, and shared success.
We see ourselves as a consultative extension of your team, ready to provide expertise, guidance, and support at every stage of the process. Our culture fosters connection, responsiveness, and adapting our services as your business evolves. By working together, we can create solutions that not only address today's challenges but also future-proof your operations, positioning our partners for faster growth. If you're ready to experience the difference that true collaboration can make, Getac is here to help you bring your vision to life.
What sets Getac apart is not just the ability to customise but also the speed and scale at which it can develop a solution. Customers frequently cite the fast turnaround time and collaborative engagement as meaningful benefits. Our team consistently delivers successful project outcomes and high client satisfaction. With global deployment capabilities and a modular design approach, Getac offers tailored solutions that cater to both enterprise-scale rollouts and specialised departmental needs. Our offices and workforce are strategically located in key regions, providing accessibility and support to customer partners worldwide. In addition, Getac is committed to environmental stewardship, supporting clients in protecting their operational homes and fostering a sense of responsibility toward their communities.
Furthermore, customisation is not limited to large budgets or major corporations. Small and mid-sized businesses (SMBs) can benefit from specific modifications that enhance usability, safety, and operational fit. With solutions like glove-compatible touchscreens, integrating barcode scanners, or legacy port support, Getac's process efficiently accommodates real needs. While these features do not all require full Getac customisation, customers can treat them as if they are customisable.
The industrial challenges of today demand real rugged performance, adaptability to new trends, resilience, and meticulous attention to detail. By understanding the unique hurdles organisations face and offering solutions crafted for those specific needs, Getac transforms the way industries operate in harsh environments.
Through a robust customisation process, businesses can now avoid compromising between standardisation and capability. Instead, they gain the tools they need to thrive in conditions that once seemed insurmountable. The world of industrial operations is complex, but with the right technology partner, overcoming these challenges becomes not just achievable but also creates a strategic advantage.
For more insights on how industry challenges are met with customised solutions, visit Getac's website. Explore how tailored, rugged technology can redefine your business's potential.
Frank Baldrighi is Getac's Business Development Manager in Australia and New Zealand. Frank has over 15 years' experience in the tech industry, specializing in partner sales strategy and direct business relationships.